Mevius Wind Blue

Mevius Wind blue cigarettes have a very exact pack design, offering tighter contact between the pack and cigarettes, which contributes to the maintenance of the microclimate in the pack. King Size cigarettes are geared up with a carbon filter. It has a soft, wealthy, and first-rate aroma. The product is no longer robust with a minimal content material of tar and nicotine.

A huge barrier to the advertising of Mild Seven in most European and American markets used to be the identity of the cigarettes. As a section of worldwide tobacco manipulation in many countries, producers are prohibited from the use of so-called descriptors - the phrases "light", "mild", etc. According to nearby laws, these phrases provide shoppers with the false effect that these cigarettes are much less harmful. The English phrase "mild" ("soft", "moderate") in these nations used to be blacklisted, which made it not possible to promote the Mild Seven brand.

In August 2012, Japan Tobacco introduced that they had been altering their brand identity to Mevius. This used to be due to anti-tobacco law prohibiting the use of the phrase "Mild" in the brand name. Now the major market for the brand is Japan, however authentic deliveries prolong to 17 extra international locations of the world - Russia, the USA, Great Britain, Austria, etc.