Mevius Option

Mevius is the result of the 1/3 rebranding of equal cigarettes. The authentic manufacturer's identity is Seven Stars. The brand was once launched in February 1969 and these have been the first Japanese charcoal filter cigarettes. Seven Stars had been the chief in the home market of Japan, however notwithstanding this, in 1977 they have been rebranded - the plan of the pack and the identity modified to Mild Seven.

The new plan retains the icon and blue coloration of Mild Seven, which are famous among consumers. The upward curve visualizes the brand's dedication to non-stop improvement with consumers. At the identical time, the packaging is in particular processed to create an exceptional texture that approves you to gain a delicate tactile sensation and emphasizes the top-rate positioning of the brand.

This manufacturer is extensively recognized in Western nations and is well-known for sponsoring the Formula 1 racing crew - Benetton. They obtained the title of "best cigarettes" and global focus thanks to the efforts of Japan Tobacco Inc. 45% of complete income comes from Japan: for 28 years it has been the No. 1 manufacturer for the Japanese. Initially, the enterprise was solely manufactured in Tokyo, however, later licensed to Switzerland to make it bigger in the European market. Mild Seven releases solely three most important taste lines: original, mild, and ultra-light.