Kent Crystal Berry

Kent Crystal Berry, or so-called click on cigarettes, rapidly won a reputation thanks to a fascinating modern solution. Many customers have been attracted to the "click" ball, which they say has a calming effect. The opposition in the market is strangely high, and in order to survive, organizations cautiously display the high quality and splendor of the product.

The brand obtained its identity in honor of the founder of Lorillard - Herbert Kent. Cigarettes immediately won loopy popularity. These cigarettes had been even used as forex and alternate packs for essential matters and products. After the acquisition of the British American Tobacco manufacturer in the 70s, KENT started out to unfold the backyard of America. In the 80s, after a long lull and steadiness in the tobacco market, opponents exhibit to the world a new class of energy - mild cigarettes, which, due to their milder taste, at once outperform mild KENT. This leads to a minimized income and brand popularity. In the 90s of the twentieth century, the organization determined to rebrand (change the logo, design, and slogan) in order to preserve its main function in the market. The brand has a numerical "strength scale" indicating the degree of tar: 1, four, and eight (light, medium, and strong).